SoFi

The Victorious Strategy

Building Momentum With Search Intent & Strong Links

A strategic focus on search intent lends power to SoFi’s SEO content, which attracts prospects at all levels of their funnel, and builds momentum with strong internal linking.

Keeping Pace With A Dynamic Industry Leader

SoFi stays ahead of its competition in the finance industry with consistent product innovation. We stay shoulder to shoulder with them, offering responsive research on a quick turnaround to set novel SEO strategies for their new ventures.

The Results

95% Organic Keyword Growth for 11,900 Keywords on Page One

SoFi’s organic keyword growth has been on a steady incline since we began our partnership two years ago. Since the start of their campaign, they’ve nearly doubled the number of ranking keywords with a 75% increase in the number of keywords on page one of SERPs.

Capturing the Top Spot in New Markets

Not only did we help SoFi regain top spots for their primary products, like student loans, but we’ve helped strategize their entry into brand new markets, helping them capture a featured snippet for “types of cryptocurrencies,” for example:

Tracked Keyword Gains of 3,220 Positions

Since the beginning of our working relationship, SoFi’s tracked keywords have grown an aggregate of 3,220 positions with notable increases for key products such as “credit card consolidation” and “refinance student loans.”

#1 for “Student Loan Refinance”

To appeal to its targeted demographic, Victorious created SEO content for SoFi’s key product offerings. Now, trustworthy evergreen content attracts students looking for solutions to student debt who find SoFi’s solution at the top of Google search results.

Incremental Success Builds Trust

Over the two years, as we’ve worked with SoFi, each success has deepened the trust between us. They know they can depend on their SEO agency to be creative, proactive, and rigorous — finding solutions to each new challenge that comes our way. We can’t wait to see what’s next!