What is Cannabis SEO Marketing?
Cannabis or CBD marketing through search engine optimization (SEO) is the hybrid process of optimizing your website by writing comprehensive industry-related content, in combination with building a backlinking strategy to align with best practices laid out by popular search engines like Google and Bing.
Unveiling the black box that is ‘Marijuana SEO’, our goal is to optimize search queries pertaining to your business. In doing so, interested browsers will gain exposure to your website via search engine result pages (SERPs). As you rank higher for relevant keywords, the more visibility your website will receive. This will allow more qualified visitors to organically find your business online, and ultimately, engage with your website – be it product sales, online orders, newsletter subscriptions or other user interactions (eg. content downloads, phone calls, or form submissions).
In short, any cannabis online market that sells cannabis products, services, or has a contact form on their website to inquire about their business online, benefits from optimizing their website to drive qualified traffic. With the number of companies already doing this today, any business not leveraging SEO will be at a large disadvantage as they are missing out on converting visitors into customers.
Why Do Cannabis Businesses Need SEO?
If your cannabis business will rely on online sales or awareness to survive, having a strong SEO presence is essential. Because of the restrictions surrounding paid advertising for cannabis, all cannabis-related companies should consider investing in a Cannabis SEO strategy, as it is the best alternative to drive organic traffic to your website.
Organic competition is further magnified as competitors battle for search result position for their particular niches – whether it be for mobile or desktop visitors. Fortunately, many of your competitors either struggle to do SEO successfully or they lack an SEO plan altogether. Having a website with no SEO is quite literally giving customers to your competition – 91% of the time a potential customer goes to Google to start shopping for an item, they only click on the first page of listings. As a result, Marijuana SEO is right for your business if you have any of the following businesses:
- Cannabis E-Commerce
- Local Weed Producers/Sellers
- Branded Cannabis Products/Accessories
- Wholesale Cannabis Products and Services
- Cannabis Product Variations (oil, dry leaves, etc.)
- Cannabis Resellers
- Cannabis Transporters
- Dispensaries (Medical or Recreational)
Creating a Potent SEO Strategy
If you’re looking to build a sustainable, well-rounded cannabis website, then focusing on optimizing your site, building strong content and having a backlinking strategy in place are all crucial to your success. That being said, our SEO agency can help with a number of additional SEO Strategies, including but not limited to:
- Thematic Keyword Research – establish keywords that drive business to your core pages/products
- Local SEO/Google My Business Optimization – crucial for establishing a presence on Google Maps/Map Stacks for local businesses like dispensaries and resellers
- Marijuana-related Competition Analysis – leveraging content gaps to outrank your larger competitors
- Conversion Optimization – understand what factors best help your site capture more leads/sales
- Manual Link/Citation Disavow – trimming any bad links/citations on the web
- Citation Building – nurture your business’ presence with local citations for greater local authority
Lastly, link equity is the most important factor when it comes to SEO according to Google. Linking correctly and efficiently will be your golden ticket to boost your ranking. The problem, however, is that it could take someone hundreds of hours to get enough links to make any sort of impact. This is where Victorious steps in to completely change the way links are acquired by helping you build a portfolio of strong links.
The three most important aspects to links are as follows: thematically relevant page content, domain ranking, and ideal anchor text placement. Victorious uses a proprietary method of getting quality links that combines technology and people to programmatically, at scale, identify broken links on thematically relevant websites and contact website owners to get it replaced with exact match anchor text. Streamlining the hardest aspect to SEO is just one of the reasons why Victorious is the market leader as the SEO cannabis marketing agency of choice for you.
Smoke out Your Competition
Investing with an award-winning agency like Victorious gives you a competitive advantage against the major players in your industry.
It is also important for cannabis companies to determine their target keyword themes that are most relevant to the business. A fundamental SEO factor is to identify search queries with various levels of search intent that engage different stages of your buyer journey. This will provide more valuable opportunities for prospective visitors to discover your website and nurture their awareness of your brand.
Victorious has partnered with both emerging and enterprise cannabis businesses to create a channel for sustainable, long term organic traffic, resulting in triple-digit revenue growth while exceeding ROI expectations.
No matter the size of your company, organic traffic is the most scalable and affordable way to acquire new customers. Organic traffic allows you to maximize your website’s profitability with unique customers who previously were unaware of your website. On average, 2.5% of visitors to a website turn into customers. With this logic, one could assume that for every 1000 organic visitors from SEO, your business will receive 25-30 new customers.